Dr. Daniel Gould Discusses 2025 Plastic Surgery Trends with Forbes

Beverly Hills plastic and reconstructive surgeon Dr. Daniel Gould was featured in Forbes as part of its forecast of the aesthetic procedures expected to shape 2025. The article brought together perspectives from board-certified plastic surgeons on changing patient preferences, regenerative aesthetics, earlier surgical intervention, and the growing impact of significant weight loss on both facial and body procedures.

One of the major shifts highlighted in the article is increasing interest in surgical facial rejuvenation among younger patients. As patients move away from temporary approaches and become more interested in natural-looking, longer-lasting results, facelift procedures are increasingly entering the conversation earlier in the aging process.

Dr. Gould specifically discussed how the widespread use of GLP-1 medications is contributing to this change. Significant weight loss can affect the face as well as the body, with reductions in facial fat potentially revealing skin laxity and changes in facial volume. As a result, he has seen growing interest in surgical approaches addressing areas such as the neck and submental region.

The influence of GLP-1 medications extends beyond facial rejuvenation. Forbes also examined increasing demand for post-weight-loss body procedures as patients seek to address loose skin and changes in contour after substantial reductions in body weight. Dr. Gould described this broader aesthetic shift as “the great deflation.”

Because weight loss affects every patient differently, post-weight-loss surgery requires an individualized approach. Depending on where skin laxity and volume changes occur, treatment may involve procedures such as abdominoplasty, breast surgery, arm or thigh lifting, or other forms of body contouring designed around the patient's anatomy after their weight has stabilized.

These trends reflect a broader evolution in aesthetic surgery toward treatments that respond to changes in both patient preferences and physiology. Whether addressing facial aging, significant weight loss, or changes in body composition, thoughtful surgical planning remains dependent on anatomy, timing, and selecting procedures appropriate for the individual patient.

The Forbes feature offers a look at the aesthetic trends expected to define 2025 and how developments such as GLP-1 medications are creating an entirely new set of considerations for facial rejuvenation and body contouring.